| 000 | 01043nam a22003017a 4500 | ||
|---|---|---|---|
| 003 | MX-MxUI | ||
| 005 | 20160210210515.0 | ||
| 008 | 140422s2004 maua |r|||| 00| 0 eng d | ||
| 020 | _a0072536764 (Alk) | ||
| 040 | _cMX-MxUI | ||
| 041 | 0 | _aeng | |
| 050 |
_aHF 5823 _bB45 2004 |
||
| 100 | 1 |
_aBelch, George E. _eautor _913824 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch y Michael A. Belch |
| 250 | _a6th. ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _c2004 |
||
| 300 |
_axxiv, 773 p. : _bill. ; _c28 cm. |
||
| 440 |
_aMcGraw-Hill/Irwin Series in Marketing _913825 |
||
| 504 | _aIncludes bibliographical references : (P. EN1-EN25) and index | ||
| 650 | 4 |
_aAdvertising _913826 |
|
| 650 | 4 |
_aComunicación en la mercadotecnia _91272 |
|
| 650 | 4 |
_aPromoción de ventas _913827 |
|
| 650 | 4 |
_aPublicidad _927 |
|
| 650 | 4 |
_aCommunication in marketing _913828 |
|
| 650 | 4 |
_aSales promotion _913829 |
|
| 700 | 1 |
_aBelch, Michael A. _913830 |
|
| 942 |
_2lcc _cLIBRO _01 |
||
| 999 |
_c25658 _d25658 |
||