Changing marketing strategies in a new economy  
/ edited by Jules Buckman and John Czepiel 
 - Indianapolis   : Bobbs-Merril Educational  , 1977 
 - x, 144p.   ; 22 cm 
 - The key issues lecture series .
<br/><br/>Lectures delivered at the college of business and public administration, New York Univ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia --- Ensayos
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / C43 1977