Cateora, Philip R. <br/><br/>
International marketing  
/ Philip R. Cateora 
 - 6th. ed. 
 - Homewood, Ill.   : Irwin  , 1987 
 - xxviii, 840 p.   : il.   ; 26 cm 
 - The irwin series in marketing .
<br/><br/>Incluye índice 
<br/><br/><label>ISBN: </label>0256036403 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia internacional
<br/><br/><label>LC Class. No.: </label>HF 1009.5  / C38 1987