TY  - BOOK
AU  - Parker,Geoffrey G.
AU  - Van Alstyne,Marshall
AU  - Choudary,Sangeet Paul
TI  - Platform revolution: how networked markets are transforming the    economy and how to make them work for you 
SN  - 9780393249132
AV  - HF5415.1265 P37 2016
PY  - 2016///
CY  - New York
PB  - W. W. NORTON & COMPANY
KW  - mercadeo por Internet
KW  - Planificación estratégica
ER  -