TY  - BOOK
AU  - Harden,Leland
AU  - Heyman,Bob
TI  - Digital engagement: internet marketing that captures customers and builds intense brand loyalty 
SN  - 9780814410721
AV  - HF5415.1265 H37 2009
PY  - 2009///
CY  - New York
PB  - American Management Association
KW  - Internet marketing
KW  - Brand loyalty
KW  - Mercadotecnia por internet
N1  - Includes bibliographical references and index; Licenciatura en Negocios Internacionales
ER  -