TY  - BOOK
AU  - Rao, Vithala R. 
AU  - Steckel, Joel H.
TI  - Analysis for strategic marketing
SN  - 0321001982
AV  - HF 5415 R3242 1998
PY  - 1998///
CY  - Reading, Mass.
PB  - : Addison Wesley
KW  - Mercadotecnia
ER  -