Fundamentos de mercadotecnia (Registro nro. 9064)

Detalles MARC
000 -LEADER
fixed length control field	00615nam a2200205 a 4500
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415
Item number	K683 1998
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9688809489
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
245 ## - TITLE STATEMENT
Title	Fundamentos de mercadotecnia
Statement of responsibility, etc	/ Philip Kotler, Gary Armstrong; traducción Guadalupe Meza
250 ## - EDITION STATEMENT
Edition statement	4a. ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México
Name of publisher, distributor, etc	: Prentice Hall
Date of publication, distribution, etc	, 1998
300 ## - PHYSICAL DESCRIPTION
Extent	xix, 585 p.
Other physical details	: il.
Dimensions	; 25 cm
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Traducción de: Marketing: an introduction
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Incluye índice
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Administración
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Meza Staines, Guadalupe
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies	1

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	21/02/2011	3	HF 5415K683 1998	029668	20/08/2015	14/08/2015	ej.1	08/04/2011	Libro