Fundamentos de marketing / (Registro nro. 28474)
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000 -LEADER | |
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fixed length control field | 00865nam a22002657a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | MX-MxUI |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230203130120.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | ta |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180220s2017 mx a|||| |||| 00| 0 spa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9786073238434 |
040 ## - CATALOGING SOURCE | |
Language of cataloging | spa |
Transcribing agency | MX-MxUI |
041 0# - LANGUAGE CODE | |
Language code of text/sound track or separate title | spa |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415 |
Item number | H475 2017 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Relator code | Hernández Garnica, Clotilde |
Relator term | autor |
245 10 - TITLE STATEMENT | |
Title | Fundamentos de marketing / |
Statement of responsibility, etc | Clotilde Hernández Garnica, Claudio Alfonso Maubert Viveros. |
250 ## - EDITION STATEMENT | |
Edition statement | Segunda edición. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | México : |
Name of publisher, distributor, etc | Pearson, |
Date of publication, distribution, etc | 2017. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | viii, 480 páginas : |
Other physical details | ilustraciones ; |
Dimensions | 26 cm |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Incluye referencias bibliográficas (páginas 472-474) e índice. |
526 ## - STUDY PROGRAM INFORMATION NOTE | |
Program name | Licenciatura en Negocios Internacionales. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mercadotecnia |
9 (RLIN) | 23 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Maubert Viveros, Claudio |
Relator term | autor |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Libro |
Koha issues (borrowed), all copies | 2 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
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Library of Congress Classification | Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | Sala principal | 20/02/2018 | 2 | 1 | HF 5415 H475 2017 | 052979 | 14/02/2023 | 03/02/2023 | ej.1 | 20/02/2018 | Libro |