Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-MxUI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170529132114.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170508t20122009sp ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788449322617 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
spa |
| Transcribing agency |
MX-MxUI |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original and/or intermediate translations of text |
fre |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
JK 2281 |
| Item number |
M3318 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maarek, Philippe J., |
| Relator term |
autor. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
<a href="Communication & marketing de L´homme politique[Título original]">Communication & marketing de L´homme politique[Título original]</a> |
| Language of a work |
Español |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing politico y comunicacion : |
| Remainder of title |
claves para una buena informacion politica / |
| Statement of responsibility, etc |
Philippe J. Maarek; traducción de Gilles Multinger |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Nueva edición, 2009, 3a. impresión 2012. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Barcelona : |
| Name of publisher, distributor, etc |
Paidós, |
| Date of publication, distribution, etc |
2012, c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
474 páginas ; |
| Dimensions |
22 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Paidós comunicación ; |
| Volume number/sequential designation |
181 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye índice |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Traducción de: Communication & marketing de L´homme politique |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Incluye bibliografía : p. [453]-461 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Publicidad |
| General subdivision |
Política |
| Geographic subdivision |
Estados Unidos |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Elecciones |
| Geographic subdivision |
Estados Unidos |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Campañas políticas |
| General subdivision |
Estados Unidos |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Comunicación en la política |
| Geographic subdivision |
Estados Unidos |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Multinger, Gilles |
| Relator term |
traductor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro |
