Universidad Iberoamericana Tijuana Biblioteca Loyola

Casos de mercadotecnia / (Registro nro. 24566)

Detalles MARC
000 -LEADER
fixed length control field 00863nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190117190626.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130408s2008 mx |||||r|||| 000 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789701065129
040 ## - CATALOGING SOURCE
Transcribing agency MX-MxUI
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title spa
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.12.L29
Item number F57 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fischer de la Vega, Laura,
Relator term autor
9 (RLIN) 9657
245 10 - TITLE STATEMENT
Title Casos de mercadotecnia /
Statement of responsibility, etc Laura Fischer de la Vega, Jorge Espejo Callado
250 ## - EDITION STATEMENT
Edition statement 2a. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc México :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 169 p. ;
Dimensions 24 cm + 1 disco óptico láser ; (4 3/4 plg.)
500 ## - GENERAL NOTE
General note El CD se encuentra en el área de circulación y préstamo con el #CD001121
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Incluye bibliografía : p. [167]-169
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mercadotecnia
Geographic subdivision América Latina
General subdivision Estudio de casos
9 (RLIN) 9658
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Espejo Callado, Jorge,
Relator term autor
9 (RLIN) 9659
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Libro
Koha issues (borrowed), all copies 5
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Acervo general Biblioteca Loyola (Tijuana) Biblioteca Loyola (Tijuana) Sala principal 08/04/2013 4 HF 5415.12.L29 F57 2008 048972 24/01/2019 17/01/2019 ej.1 08/04/2013 Libro
    Library of Congress Classification     CDs, DVDs Biblioteca Loyola (Tijuana) Biblioteca Loyola (Tijuana) Módulo de circulación 08/04/2013 1 CD001121 CD001121 24/01/2019 17/01/2019 ej.1 08/04/2013 Libro

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