Publicidad, promoción y comunicación integral en marketing / Kenneth E. Clow, Donald Baack; traducción María del Pilar Carril Villareal; revisión técnica María de los Angeles Ramos, Moisés Cielak (Registro nro. 20967)

Detalles MARC
000 -LEADER
fixed length control field	00956nam a2200229 a 4500
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.123
Item number	C5818 2010
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9786074426304
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Clow, Kenneth E.
245 ## - TITLE STATEMENT
Title	Publicidad, promoción y comunicación integral en marketing / Kenneth E. Clow, Donald Baack; traducción María del Pilar Carril Villareal; revisión técnica María de los Angeles Ramos, Moisés Cielak
250 ## - EDITION STATEMENT
Edition statement	4a. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México
Name of publisher, distributor, etc	: Pearson Prentice-Hall
Date of publication, distribution, etc	, 2010
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 454 p.
Other physical details	: il. byn, diagrs., fotos byn, gráficas, tablas
Dimensions	; 27 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Incluye índice
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Traducción de: Integrated advertising, promotion and marketing communications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Comunicación en mercadotecnia
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Publicidad
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Baack, Donald
Relator term	, coaut.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Carril Villareal, María del Pilar
Relator term	, tr.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Ramos, María de los Angeles
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Cielak, Moisés
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies	6

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	11/04/2011	9	3	HF 5415.123C5818 2010	047178	08/08/2016	04/08/2016	ej.1	11/04/2011	Libro