Analysis for strategic marketing (Registro nro. 20254)

Detalles MARC
000 -LEADER
fixed length control field	00415nam a2200133 a 4500
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415
Item number	R3242 1998
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0321001982
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Rao, Vithala R.
245 ## - TITLE STATEMENT
Title	Analysis for strategic marketing
Statement of responsibility, etc	/ Vithala R. Roa, Joel H. Steckel.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Reading, Mass.
Name of publisher, distributor, etc	: Addison Wesley
Date of publication, distribution, etc	; 1998
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 514p.
Other physical details	: ill.
Dimensions	; 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Steckel, Joel H.
Relator term	, coaut.

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	07/03/2011		HF 5415R3242 1998	042678	11/04/2011	ej.1	11/04/2011	Libro