Estrategia de marketing (Registro nro. 19459)

Detalles MARC
000 -LEADER
fixed length control field	00962nam a2200277 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20140513175953.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	130819t xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	97068198X
040 ## - CATALOGING SOURCE
Transcribing agency	MX-MxUI
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.13
Item number	F4718 2002
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Ferrel, O.C.
9 (RLIN)	11231
245 ## - TITLE STATEMENT
Title	Estrategia de marketing
Statement of responsibility, etc	/ O.C. Ferrel, Michael D. Hartline, George H. Lucas
250 ## - EDITION STATEMENT
Edition statement	2a. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Australia; México
Name of publisher, distributor, etc	: Thomson
Date of publication, distribution, etc	, 2002
300 ## - PHYSICAL DESCRIPTION
Extent	VIII, 463 p.
Other physical details	: il., gráficas
Dimensions	; 26 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	(Económico administrativa)
9 (RLIN)	11232
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Incluye índice
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Traducción de: Marketing Strategy
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
General subdivision	Admnistración
9 (RLIN)	11233
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
General subdivision	Administración
Geographic subdivision	Estados Unidos
9 (RLIN)	11234
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
General subdivision	Estudio de casos
Geographic subdivision	Estados Unidos
9 (RLIN)	11235
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Hartline, Michael D.
9 (RLIN)	11236
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Lucas, George H.
9 (RLIN)	11237
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Libro

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	22/02/2011		HF 5415.13F4718 2002	046623	11/04/2011	ej.1	11/04/2011	Libro