Dirección de mercadotecnia (Registro nro. 12951)

Detalles MARC
000 -LEADER
fixed length control field	00426nam a2200121 a 4500
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415
Item number	K 68 1973
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
245 ## - TITLE STATEMENT
Title	Dirección de mercadotecnia
Remainder of title	: análisis, planeación y control
Statement of responsibility, etc	/ Philip Kotler ; trad. Ramón Palazón B.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México
Name of publisher, distributor, etc	: Diana
Date of publication, distribution, etc	, 1973
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Traducción de : Marketin Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
General subdivision	- Análisis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Planeación
General subdivision	- Control

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	22/02/2011		HF 5415K 68 1973	022806	11/04/2011	ej.2	11/04/2011	Libro
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	22/02/2011		HF 5415K 68 1973	005779	11/04/2011	ej.1	11/04/2011	Libro