Investigación de mercados (Registro nro. 12724)

Detalles MARC
000 -LEADER
fixed length control field	00819nam a2200229 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20151117190649.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	130321t xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	968880844X
040 ## - CATALOGING SOURCE
Transcribing agency	MX-MxUI
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.2
Item number	M2918 1997
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Malhotra, Naresh K.
9 (RLIN)	9481
245 ## - TITLE STATEMENT
Title	Investigación de mercados
Remainder of title	: un enfoque práctico
Statement of responsibility, etc	/ Naresh K. Malhotra; traducción Verania de Parres Cárdenas
250 ## - EDITION STATEMENT
Edition statement	2a. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México
Name of publisher, distributor, etc	: Prentice-Hall Hispanoamericana
Date of publication, distribution, etc	, 1997
300 ## - PHYSICAL DESCRIPTION
Extent	xxxv, 890 p.
Other physical details	: il., tablas
Dimensions	; 26 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Traducción de: Marketing research: an applied orientation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
General subdivision	Investigación
9 (RLIN)	9482
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
9 (RLIN)	23
700 1# - ADDED ENTRY--PERSONAL NAME
Relator code	traductor
Personal name	Parres Cárdenas, Verania de
9 (RLIN)	9483
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Libro
Koha issues (borrowed), all copies	10

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	22/02/2011	5	7	HF 5415.2M2918 1997	033506	02/12/2015	17/11/2015	ej.1	11/04/2011	Libro
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	22/02/2011	6	11	HF 5415.2M2918 1997	042679	08/05/2015	27/04/2015	ej.2	11/04/2011	Libro