Planeación estratégica de mercado (Registro nro. 11815)

Detalles MARC
000 -LEADER
fixed length control field	00635nam a2200169 a 4500
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.13
Item number	A2418.1992
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	96826094
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Abell, Derek F.
245 ## - TITLE STATEMENT
Title	Planeación estratégica de mercado
Remainder of title	: problemas y enfoques analíticos
Statement of responsibility, etc	/ Derek F. Abell, John S.; Hammond; Traducción por Alfredo Díaz Mata
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México
Name of publisher, distributor, etc	: CECSA
Date of publication, distribution, etc	, 1992
300 ## - PHYSICAL DESCRIPTION
Extent	545 P.
Other physical details	: il., tablas, gráficas
Dimensions	; 23 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Traducción de: Strategic market planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
General subdivision	- Dirección
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
General subdivision	- Dirección
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Hammond, John S.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Díaz Mata, Alfredo

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	21/02/2011	1	HF 5415.13A2418.1992	032591	03/12/2012	28/11/2012	ej.1	11/04/2011	Libro