Fundamentos de Marketing (Registro nro. 11667)

Detalles MARC
000 -LEADER
fixed length control field	00607nam a2200193 a 4500
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415
Item number	S818.1980
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9686046496
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Stanton, William J.
245 ## - TITLE STATEMENT
Title	Fundamentos de Marketing
Statement of responsibility, etc	/ William Stanton; trad. José Antonio Fernández Collado
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México
Name of publisher, distributor, etc	:McGraw-Hill
Date of publication, distribution, etc	, 1980
300 ## - PHYSICAL DESCRIPTION
Extent	XVIII, 680p.
Other physical details	:il.
Dimensions	; 24cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Incluye índice
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadoe(Mercadotecnia)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Precios, sistema de
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Distribución(Mercadotecnia)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Publicidad
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Fernández Collado, José Antonio

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Source of classification or shelving scheme
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	21/02/2011		HF 5415S818.1980	014145	11/04/2011	ej.1	11/04/2011	Libro
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	21/02/2011		HF 5415S818.1980	045486	11/04/2011	ej.2	11/04/2011	Libro	Library of Congress Classification