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Dalrymple, Douglas J.

Marketing management strategy and cases / Douglas J. Dalrymple [and]Leonard J. Parsons - 4th. ed - New York : John Wiley sons , 1986 - xiii, 925 : il. ; 24 cm

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ISBN: 0471838993

Subjects--Topical Terms:
Mercadotecnia --- Administración
Administración --- Mercadotecnia

LC Class. No.: HF 5415.13 / D32 1986