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Parker, Geoffrey G.

Platform revolution : how networked markets are transforming the economy and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary. - Primera edición - New York : W. W. NORTON & COMPANY, 2016. - xiii, 336 pages : illustraciones ; 24 cm.

ISBN: 9780393249132

Subjects--Topical Terms:
mercadeo por Internet
Planificación estratégica

LC Class. No.: HF5415.1265 / P37 2016