Vista normal Vista MARC Vista ISBD

Kardes, Frank R.

Consumer behavior and managerial decision making / Frank R. Kardes - Reading, Mass. : Addison-Wesley, 1999 - xvi, 505 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0321001990

Subjects--Topical Terms:
Consumidor --Conducta
Toma de decisiones

LC Class. No.: HF 5415.3