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Principles of marketing

Kotler, Philip

Principles of marketing / Philip Kotler, Gary Armstrong - 5th ed. - New Jersey : Prentice-Hall , 1991 - XVII, 711p. ; 28cm

ISBN: 0136912478

Subjects--Topical Terms:
Mercadotecnia

LC Class. No.: HF 5415 / K 68 1991

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